IUA Circular 085/25
Placing Platform Guidance
Date: 20 October 2025
Interest Groups: IUA member contacts, insert other interest groups
Subject: Guidance and best practice around the use of placing platforms in the London Market
IUA Contact: Vicky Thomas, Senior Market Operations and Transformation Executive, 020 7617 4459
The IUA, together with the Lloyd's Market Association and the London and International Insurance Brokers’ Association, has published guidance on the use of placing platforms. This is available to download via the link above.
Since 2016, the London Market has adopted the use of placing platforms as its primary medium for binding risks. The switch from paper to electronic placing has seen a seismic change in working practices, resulting in clear operational benefits and efficiencies being achieved. However, the use of placing platforms needs to be consistent. This consistency will mean the London Market can continue to be an attractive and effective place for clients to place their risks, while ensuring its services are not adversely affected.
The published guidance is a review and reissue of a publications originally shared in 2018. It seeks to reiterate that it is essential for risk information to be presented appropriately and responded to in a timely manner by utilising electronic placing platforms. The use of face-to-face negotiation continues as required.