IUA Circular 015/21

The IUA HR & Training Committee commemorate
National Essay Day

with guest speaker:  Jon Guy, Director, ALS Media

Event Date:  Friday 26 February 2021

Time:   2pm/14.00hrs (UK/London time) for approx 30 mins
Subject:  This mini-market briefing will commemorate National Essay Day and explore the importance of the written word. This event also includes a prize-winning essay competition.

Contact:  Deborah Finch, IUA Events Manager (020 7617 4451)

Download presentation slides

Click here for event recording

Recording Password:  3939Hyw8wK

Read the winning entries in our essay competition on the theme of 'Life lessons in lockdown':

Winning entry: Shane Latchman, Vice President and Managing Director at AIR UK
Highly commended: Balvinder Ahluwalia, Senior Claims Adviser at Gard UK  and Eileen McCaughey, Office Manager, at the Norwegian Hull Club .

"Words are our most inexhaustible source of magic"  J.K. Rowling

Whilst a majority of us remember writing essays at school, college or University, further education and industry-led qualifications still require creative writing and, since March 2020 when remote working became the new normal, the importance of the written word has never been more prominent.
With just twenty-six letters and ten numerals to work with - not forgetting punctuation - we are all magicians when it comes to written correspondence.
Thanks to the efforts of One Freelance Ltd, National Essay Day now takes pride of place on the annual Awareness Day calendar for Sunday February 28th. Named after the French philosopher, Michel de Montaigne, famous for his popularizing the essay from his collection of writings named Essais, National Essay Day encourages the favourable perception of writing essays.

In commemoration, the IUA welcomes our guest speaker who has a varied career in journalism, to explain the importance of the written word.

This market briefing will explore the importance of language
, tone, grammar and spelling and issues such as tight deadlines, resources and fear of failure that can affect those who rely on the written word for everyday work or continuing professional development.

In addition, this event includes an attendee prize-winning competition where we invite delegates to submit a 400 word essay with the title “Life Lessons in Lockdown” All entries will be judged by our speakers with the winning entry published on the IUA website.

Our Speakers:

Jon Guy:
Jon has been a Journalist for 30 years having learned his craft on regional newspapers specialising in crime coverage he spent ten years working on a variety of UK national newspapers. During his time in the international re/insurance trade media based in the UK, he has edited Post Magazine, Insurance Age and Insurance Day and was Editorial Director of Infoma plc’s Insurance Division where he was a key part of the team which managed the acquisition of 37 titles from EMAP and Financial Times Newspapers to create the biggest insurance and risk publisher in the world. 
His reputation as one of the most knowledgeable and respected commentators on the wider insurance and risk sector sees him regularly asked to appear on the BBC and international news media to comment on insurance and risk topics. Jon has won several individual honours at the annual UK Financial Services Media Awards organised by the Association of British Insurers.

Jon is also a Fellow of the RSA.
Scott Farley: Scott began his career as a journalist, working on regional newspapers in south London and Norfolk before joining the editorial staff of Insurance Day as a Senior Reporter. He became Press and Communications Manager at the online reinsurance trading platform Inreon and then joined the IUA in July 2003.

DISCLAIMER: The market briefing presentation materials and speaker comments therein were prepared solely by the presenter(s) in their personal and professional capacity. Any materials or opinions expressed do not necessarily represent the views of the IUA and IUA does not bear any responsibility for, or liability to, any parties in respect of the accuracy, legality or overall content of the presentation or any other comments made by speakers or other attendees during the market briefing.

As a member of the CPD (Continuing Personal or Professional Development) Certification Service the IUA is committed to providing high quality training activities. Our market briefing events are certified as being suitable for CPD purposes. To obtain a self assessment form for any particular event please email Deborah Finch. These forms will be issued after each individual event upon request.